How content continues to cure moods and provide relief during this mental health crisisīased on a survey of 1000 13-39-year-olds in the U.S.The stress and anxiety coping mechanisms young people are gravitating towards.How brands are doing their part to end the mental health stigma and pivoting various products and services to focus on mental wellness.The number of young people who are reaching out for professional mental help and that are interested in brand support.How parents’, students’, and employees’ mental health has been impacted by lockdowns.

The alarming current state of Gen Z and Millennials’ mental health and COVID’s role.

From the mental wellness trends that have accelerated during this time to their biggest coping methods, we’re delving into what brands need to know about young consumers’ morale and mindsets.ĭownload the full report for insights on: Our State of Mind research not only explored the current outlooks of young people, but also how open they are to brands speaking on these issues. This year has also inspired more brands to make mental health a part of their messaging-whether they’re directly related to mental wellness or not. Gen Z and Millennials were already anxious, stressed, and burnt out before COVID, and the last 12 months have intensified these feelings, sparking a need for even more focus on mental health. As 2020 comes to an end, we checked in on the mental health of young people in the wake of this historically stressful year.

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